feather2pixels

After almost a year of waiting, hordes of Bernal residents finally got to see Hillside Supperclub‘s principle signage installed.  Chained to the corner of Folsom and Precita and pointing dead Northwest for the 18 month shelf life of Matsui screenprinting ink the end of time, it is a beauty. I really like the way that one turned out.  (Thanks again, Jonathan Bregman)

I have already pridefully sighted passersby noticing the sign, perhaps then giving the restaurant a new found and previously absent consideration?  That’s right you guys,   Hillside’s in the house now.

Thanks to Tony and Jonathan (Not Bregman) for the opportunity.

I was on assignment on this sunny Saturday morning, taking photos downstairs at Hillside Supperclub’s brunch shift.  Here’s some of the better shots.

Labor Day 2012 was spent in the studio with Michelle, printing Hillside Supper Club’s 25-pound exterior sign.  I spent a bunch of time this summer fabricating the steel frame and prepping the junkyard wood, so it was fun to finally complete the project.  On Tuesday, the sign was unveiled for a crowd of Hillside supporters at a special duck dinner in the restaurant (duck appetizers, mains, and dessert).  I felt a special sense of neighborly happiness when we got a round of applause.

Here’s photos from the printing session.  It was a tricky job because it was double sided and the graphic was large.

I recently spent two weeks as destroyer-in-residence at the Breg-man family workshop in Santa Cruz, California, a wonderful coastal town with a seemingly inexhaustible supply of dreadlocked caucausions and aesthetically perfect fences.  Here are some of the items I completed during my time there.

Hillside Supperclub sign: Fabricated from reclaimed wood and carbon steel.  Screenprint to follow.

An armada of steel frames: For my imminent invasion of a gallery near you.

I must acknowledge the huge amount of assistance from Jonathan.  Without loads of his smithing assistance, this would not have been possible and  I would probably be in the hospital with third degree burns.  But not him:

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Here’s the new Hillside logo, looking natural and at ease on the hips of chef Tony Ferarri‘s Vespa scooter.

Our newest neighbor is this pop-up restaurant taking residence in the Italian place downstairs on Monday and Tuesday nights. In the last month or two, I have been doing a bunch of graphics and signage work for the enthusiastic chef-owners Tony and Jonathan because I want to stuff my face with their delicious food for free in a neighborly spirit of collaboration and mutual benefit.

The logo stuff is hard for me. I suck at Adobe Illustrator and my sole success in this arena is soon to be obsolete. But I enjoy the challenge so I gave it the old grad school try. Jonathan and Tony wanted something typewritery with a snail–eerily reminiscent of the tried and true feather2pixel regalia.  The final ingredient was some Bernal imagery.  I was a little concerned about churning out a cliche but in the end I got to use not one but two of my beloved typing machines along with a silhouette of San Francisco’s most overlooked radio tower.

My first official physical creation was this screenprinted sandwich board, to be replaced this Fall when the HSC pop-up locks-up its stock-up by taking over all nights with a suitably permanent sign to talk-up.